It all began in 1944, in the immediate post-war period: Mariuccia De Feo Olcelli set up her pharmaceutical workshop in the then small town of Seregno, at the gates of Monza. The first products were immediately followed by many others, formulated with skill and quality by the pharmacist's son, Manlio, who expanded production.

In 2013, Maria Elena Olcelli, a third-generation mother of three, continued the family legacy by expanding the business by creating Linea MammaBaby.

Linea MammaBaby is a wide range of detergent-cosmetic products specially designed for babies and perfect for adults too.

Our values

Linea MammaBaby, a brand of Olcelli Farmaceutici, is a range of cleansing cosmetics specially developed for children and perfect for adults.

This is a love project born from a passionate desire to offer the highest quality products to children and families, in harmony with the environment.

A wide range of products for the hygiene of little ones, Cosmos Natural certified and tested under pediatric supervision, all products are made with plant extracts from organic farming, dermatologically tested, most of them on sensitive skin, nickel, chromium and cobalt tested for each production batch, free from dyes, silicones, PEG, parabens, sodium laureth sulfate (SLES) and sodium lauryl sulfate (SLS), with natural fragrance.

The formula of Linea MammaBaby products is the result of a precise and appropriate formulation philosophy: the aim is to achieve the best by selecting the best natural ingredients, selected according to the intended use of each product.

Our quality

The entire formula, production and control system of Linea MammaBaby is carried out according to high quality standards, in accordance with the certification and environmental criteria required by international regulations.

To produce Linea MammaBaby products, only the finest raw materials are selected and subjected to rigorous laboratory tests. Olcelli Farmaceutici complies with the strictest good manufacturing practices to ensure the highest standards of quality, efficacy and safety.