1. OPERATOR DETAILS

The organizer and operator of the Loyalty Program (hereinafter: Program) is:

Name: Odu Store Korlátolt Felelősségű Társaság (Limited Liability Company)

Registered office: 1026 Budapest, Pasaréti út 122-124.

Mailing address: 1051 Budapest, Dorottya utca 2. (Dorothea Hotel)

Store, pickup point address: Odu.Store 1051 Budapest, Dorottya utca 2. (Dorothea Hotel)

Registering authority: Registered by the Court of Registration of the Budapest Capital Regional Court

Company registration number: 01-09-388165

Tax number: 27198298-2-41

Representative: Ráhel Orbán, Managing Director (executive officer)

Phone number: +36 30 162 8468

E-mail: ugyfelszolgalat@odustore.hu

Website: https://odustore.hu/

(hereinafter: Operator)

The Operator operates the Program for the purpose of supporting its own commercial activities, rewarding customer loyalty, and providing discounts and other benefits.

2. PURPOSE, SCOPE, AND NATURE OF THE POLICY

2.1. This Policy defines the terms and conditions for participation in the Program, including point collection, point redemption, discounts, coupons, loyalty levels, the referral program, and other rules regarding the operation of the Program.

2.2. A brief summary of information related to the Program is provided in the document
"Loyalty Program – Brief Summary" published on the Operator’s website. The Brief Summary is for information purposes only.

The full legal and other terms governing the Program are in all cases contained in this Policy.

2.3. The Program launches on August 1, 2026. For any online order placed on or after August 1, 2026, the customer automatically participates in the Program using the e-mail address provided at the time of the order and collects points according to the conditions defined in this Policy. The detailed terms of the Program are contained in this Policy.

2.4. The Program does not qualify as a financial service, electronic money system, investment scheme, or gift voucher program. Points recorded under the Program are used exclusively for redeeming the discounts defined in this Policy.

2.5. Participation in the Program is free of charge.

2.6. The starting date of the Program is August 1, 2026. Points can only be earned after online orders placed on or after August 1, 2026, that are successfully completed and paid for. No points are granted retroactively for purchases made or completed before the launch of the Program.

3. DEFINITIONS

For the purposes of this Policy:

3.1. Program: the loyalty and rewards program operated by the Operator.

3.2. Participant: the natural person who makes an online purchase in the Operator's webshop on or after August 1, 2026, and provides a valid e-mail address during the order. No separate registration is required to participate in the Program.

3.3. Loyalty Profile and Customer Account: an electronic profile linked to the e-mail address provided by the Participant during an online purchase, where the Operator records the points, coupons, discounts, and loyalty level earned within the framework of the Program. The profile is automatically created upon the first online purchase eligible for earning points.

The Participant can log in to their Customer Account using the same e-mail address with the help of a one-time login code sent to that e-mail address. Logging in or separate registration is not a condition for collecting points; however, logging in may be necessary to view or use the point balance, coupons, discounts, and loyalty level.

3.4. Point: a unit of discount entitlement maintained in an electronic register under the Program.

The point:

• is not money;
• is not electronic money;
• is not a right of pecuniary value;
• is not a claim;
• cannot be exchanged for cash.

3.5. Coupon: an electronic or other form of entitlement to a discount provided by the Operator.

3.6. Loyalty Level: a status determined based on the score achieved by the Participant.

3.7. Alpha Loyalty Program Rewards: an external software system supporting the operation of the Program.

3.8. Unauthorized Point Collection: any conduct aimed at collecting points or using discounts in a manner contrary to the purpose of the Program.

4. TERMS AND CONDITIONS OF PARTICIPATION IN THE PROGRAM

4.1. Points are credited automatically after online purchases eligible for point collection made on or after August 1, 2026. The Participant may freely decide whether to log in to their Customer Account, view their points, or use the Program's discounts. The Participant may request the deletion of their profile maintained in the Program from the Operator's customer service at any time.

4.2. The condition for automatic participation in the Program and for collecting points is that the customer:

places an online order in the Operator's webshop on or after August 1, 2026;
provides a valid e-mail address during the order;
the order is successfully completed and paid for;
the purchase complies with the point collection conditions defined in this Policy.

No separate registration or prior login is required to participate in the Program and collect points.

4.3. Points are credited to the Loyalty Profile associated with the e-mail address provided during the online order. By using the same e-mail address, the Participant ensures that points related to their various purchases are recorded on the same profile. No physical or electronic loyalty card is issued in connection with the Program.

4.4. All points, discounts, coupons, and levels are recorded in electronic form.

4.5. The Participant is obligated to provide real, accurate data in their own use, especially a valid e-mail address, during an online order and when using their Customer Account.

4.6. The Operator is entitled to exclude from the Program any Participant who:

• provides false data or data belonging to another person;
• uses multiple e-mail addresses or Loyalty Profiles abusively for the purpose of Unauthorized Point Collection or using discounts;
• engages in abusive behavior;
• acts in a manner contrary to the purpose of the Program.

5. PARTICIPATION IN THE PROGRAM AND THE LOYALTY PROFILE

5.1. Participation in the Program and the Loyalty Profile are automatically created upon the Participant's first online purchase on or after August 1, 2026, which is eligible for point collection under this Policy. No separate registration is required.

5.2. One active Loyalty Profile can be linked to one e-mail address. It is the Participant's responsibility to use the same e-mail address consistently for their purchases whenever possible.

5.3. Program membership is personal.

5.4. Points, coupons, and discounts are non-transferable.

5.5. Participation in the Program and the Loyalty Profile terminate:

a) at the Participant's express request;
b) upon the deletion of the Loyalty Profile and related Program data;
c) in the event of the Participant's exclusion from the Program;
d) upon the termination of the Program.

5.6. Upon termination of membership, unused points and discounts are lost.

6. THE ALPHA LOYALTY PROGRAM REWARDS SYSTEM

6.1. The technical background of the Program is provided by the Alpha Loyalty Program Rewards system.

6.2. The system automatically manages:

• point credits;
• point debits;
• coupons;
• loyalty levels;
• discounts.

6.3. The Participant acknowledges that the Operator uses an external service provider for the operation of the Program.

6.4. The processing and handling of personal data necessary for the operation of the Program are governed by the Operator’s Privacy Policy.

6.5. The display of points, discounts, or levels may not necessarily occur in real time.

6.6. The Operator is entitled to retroactively correct:

• point credits,
• point debits,
• coupons,
• level classifications

resulting from technical errors.

6.7. The Participant does not acquire entitlement to points credited as a result of an obvious system error.

7. POINT COLLECTION

7.1. For online orders placed on or after August 1, 2026, the Participant is entitled to earn 1 Point for every full 100 HUF of gross purchase value eligible for point collection. No points are granted retroactively for purchases made or completed before the launch of the Program.

7.2. Points are granted only after successfully completed and paid-for online purchases. The Point is credited to the Loyalty Profile associated with the e-mail address provided during the given order. No prior registration or login is required to credit the points.

7.3. No points can be earned on shipping fees.

7.4. In the case of gift cards, vouchers, or special promotional products, the Operator may apply different rules.

7.5. The Operator may periodically announce multiple point-earning campaigns.

7.6. Points can also be earned on discounted or other promotional products, provided it is done in accordance with the provisions of this Policy.

8. LOGIN, NEWSLETTER SUBSCRIPTION, AND BIRTHDAY POINTS

8.1. First Login Bonus

The Participant is entitled to a credit of 200 Points after their first successful login to their Customer Account. The bonus can be credited only once per Participant.

Logging in is not a condition for collecting points on purchases; the Participant’s points for online purchases are automatically accumulated on the Loyalty Profile associated with the e-mail address provided at the time of purchase.

8.2. Newsletter Subscription Bonus

For subscribing to the newsletter: 250 points are granted.

8.3. If the Participant unsubscribes from the newsletter after subscribing, the Operator is entitled to revoke the credited points.

8.4. Birthday Points

On the Participant's birthday: they are entitled to a credit of 300 points.

9. RECORDING AND EXPIRATION OF POINTS

9.1. Points are recorded on the Loyalty Profile associated with the e-mail address provided by the Participant during online purchases. The Participant can view their points after logging in to their Customer Account using the same e-mail address.

9.2. The Participant can check their current point balance, coupons, discounts, and loyalty level by logging in to their Customer Account. The Participant is obligated to notify the Operator’s customer service without undue delay upon detecting any discrepancies.

9.3. If the Participant does not make a purchase in either the webshop or the physical store for 365 consecutive days, their points will be deleted. The 365-day period under this point resets with every purchase.

9.4. Expired points cannot be restored.

9.5. The Operator is entitled to correct erroneous point credits retroactively.

9.6. In case of discrepancy, the Participant is entitled to contact customer service.

10. POINT REDEMPTION RULES

10.1. Points can be used in both the webshop and the physical store.

10.2. Points cannot be exchanged for cash.

10.3. Points are non-transferable.

10.4. Points can be redeemed for the following discounts:

Point

Discount

500 points 1,500 HUF

1,000 points 3,000 HUF

1,500 points 4,500 HUF

10.5. The discount is deducted from the gross purchase price.

10.6. If points are redeemed during a purchase, new points will be credited after the purchase based on the difference between the total gross amount of the purchase and the gross amount corresponding to the redeemed points.

10.7. Points cannot be combined with other (even periodic) discounts or promotions. For the sake of clarity, the Operator states that points cannot be redeemed for discounted products.

10.8. Unless otherwise specified, only one coupon entitling to a percentage discount can be used during a single purchase.

10.9. The Operator reserves the right to exclude certain product families from point redemption. Accordingly, the Operator informs Participants that points cannot be redeemed for products of the following brands:

· Móra,

· Tornadora,

· Pelso,

· Little Dutch,

· Usborne

(This list and information are not exhaustive.)

11. LOYALTY LEVELS AND LEVEL DISCOUNTS

11.1. Purpose of the level system

Within the Program, the Operator rewards regular returning customers with specific loyalty levels. Achieving loyalty levels can entitle the Participant to additional discounts and coupons.

Level discounts are considered special benefits provided by the Program, which cannot be exchanged for cash and are non-transferable to other persons.

11.2. Bronze Level

The Participant reaches the Bronze Level if they collect at least 1,000 points during the qualification period.

Reward for reaching the Bronze Level:

• a one-time usable 5% discount coupon.

11.3. Silver Level

The Participant reaches the Silver Level if they collect at least 1,750 points during the qualification period.

Reward for reaching the Silver Level:

• a one-time usable 10% discount coupon.

11.4. Gold Level

The Participant reaches the Gold Level if they collect at least 2,750 points during the qualification period.

Reward for reaching the Gold Level:

• a one-time usable 20% discount coupon.

11.5. Platinum Level

The Participant reaches the Platinum Level if they collect at least 3,750 points during the qualification period.

Reward for reaching the Platinum Level:

• a one-time usable 20% discount coupon;
• a coupon worth 10,000 HUF.

11.6. The 10,000 HUF coupon associated with the Platinum Level automatically loses its validity if the Participant does not make a purchase in either the webshop or the physical store for 365 consecutive days.

11.7. The Operator is entitled to define the detailed technical conditions for using level discounts.

12. EXPIRATION DATE OF POINTS

12.1. Points and coupons only lose their validity if the Participant does not make a purchase from the Operator for 365 consecutive days in accordance with point 9.3 of the Policy, or if the Operator deletes or revokes the Participant's points according to the rules set out in this Policy.

13. EXPIRATION DATE OF LOYALTY LEVELS

13.1. Loyalty levels according to point 11 and related level discounts only lose their validity if the Participant does not make a purchase from the Operator for 365 consecutive days in accordance with point 9.3 of the Policy, or if the Operator excludes the Participant from the Program.

14. RESTRICTIONS AND EXCLUSIONS

14.1. The Operator is entitled to define products, product categories, manufacturers, brands, services, sales, promotions, or sales channels for which point collection or point redemption is partially or fully excluded or restricted.

14.2. The Operator will publish such restrictions either on the website, on the relevant product page, in the store, in this Policy, or on other information platforms.

14.3. The Operator reserves the right to apply different point collection or point redemption terms during specified periods or promotions.

14.4. The Operator informs Participants that points cannot be redeemed for products of the following
brands:

· Móra,

· Tornadora,

· Pelso,

· Little Dutch,

· Usborne.

14.5. The Operator is unilaterally entitled to modify the product ranges excluded from the Program.

15. WITHDRAWAL, RETURN, AND REFUND

15.1. In the event of a withdrawal from the purchase, product return, or partial refund of the purchase price, the points associated with the relevant purchase shall be automatically deducted.

15.2. If the Participant has already used the points, the Operator is entitled to make a correction equivalent to the value of the missing points.

15.3. Returned or refunded purchases may not be taken into account during tier qualification.

15.4. The Operator is entitled to maintain a negative point balance if there are not enough points available for deduction.

16. ABUSES AND EXCLUSION

16.1. The Program may only be used for its intended purpose.

16.2. Abuse includes, in particular:

• using false or untrue data;
• intentional and abusive use of multiple email addresses or Loyalty Profiles for the purpose of obtaining unauthorized Points, bonuses, coupons, or discounts;
• self-referral;
• manipulation of point accumulation;
• exploitation of system errors;
• use of automated tools;
• conduct contrary to the business purpose of the Program.

16.3. In case of suspected abuse, the Operator is entitled to:

• block the points;
• suspend the discounts;
• temporarily block the affected Customer Account or Loyalty Profile;
• terminate the Program membership.

16.4. The Operator's decision on exclusion does not affect the possibility of enforcing any potential civil law or other legal claims.

17. LIMITATION OF LIABILITY AND TAX PROVISIONS

17.1. The Operator operates the Program with the professional care expected of it.

17.2. The Operator is not liable for:

• internet service outages;
• defects in third-party systems;
• force majeure events;
• data transmission errors;
• temporary service interruptions resulting from technical maintenance.

17.3. The Operator is not liable for damages, discrepancies in point crediting, or access problems resulting from data incorrectly provided by the Participant during online ordering or the use of the Customer Account, particularly in the case of an erroneous email address.

17.4. The Operator is not liable for any loss of profit, business loss, data loss, indirect, incidental, or consequential damages, unless the exclusion of liability is prohibited by law.

17.5. Tax provisions

In the event that any discount, coupon, prize, or other benefit provided within the framework of the Program is deemed subject to tax or contribution under applicable laws, the person designated by law shall be responsible for fulfilling such obligations.

17.6. The Operator excludes its liability for any tax, contribution payment, or other public burden obligations that may arise on the part of the Participant.

18. DATA PROCESSING

18.1. Data processing related to the Program is governed by the Operator's Privacy Policy, which is effective at all times.

For online purchases made by the Participant on or after August 1, 2026, the Operator automatically links a Loyalty Profile to the email address provided during the order and records the Points, discounts, coupons, and loyalty level earned under the Program on it. Separate program registration is not required to create a Loyalty Profile.

 
Automatic participation in the Program does not imply an automatic subscription to a newsletter or other direct marketing communications. Marketing messages may only be sent based on an appropriate legal basis for doing so.

18.2. The Operator processes personal data for the purposes of, in particular:

• operating the Program;
• tracking points;
• providing discounts;
• customer service communication;
• fraud prevention.

céljából kezeli.

18.3. Data processing is carried out in accordance with the provisions of the GDPR, the Info Act, as well as other applicable data protection laws.

18.4. The Participant acknowledges that the Operator may use data processors during the operation of the Program, including providers of systems ensuring the technical operation of the Program.

19. COMPLAINT HANDLING

19.1. Complaints related to the Program may be submitted to the Operator's customer service.

19.2. Complaints can be submitted:

• via email;
• by post;
• in person.

19.3. The Operator investigates the complaint and responds to it in writing.

19.4. The Operator acts in accordance with the provisions of relevant consumer protection laws when handling complaints.

20. MODIFICATION AND TERMINATION OF THE PROGRAM

20.1. The Operator is entitled to unilaterally modify the terms of the Program.

20.2. In the event of a modification to the essential terms of the Program, the Operator shall publish information on its website at least 15 days prior to the effective date of the modification.

20.3. Points, coupons, and entitlements already earned are not affected by the modification, except in the case of:

• legal obligations;
• regulatory obligations;
• abusive use.

20.4. The Operator is entitled to terminate the Program at any time.

20.5. In the event of termination of the Program, the Operator may provide a usage period of at least 60 days for redeeming remaining points and coupons.

20.6. After the termination date, there is no possibility to collect points.

20.7. Points, coupons, and other entitlements not used after the termination date will expire.

21. MISCELLANEOUS AND FINAL PROVISIONS

21.1. Communication between the Operator and the Participant primarily takes place electronically.

21.2. The electronic records of the Program are considered to have probative value unless the Participant proves otherwise in a credible manner.

21.3. The Operator is entitled to publish information related to the Program electronically.

21.4. If any provision of these Rules is found to be invalid or unenforceable, it shall not affect the validity of the remaining provisions of the Rules.

21.5. The Operator is exempt from liability in the event of incidents that occur for reasons beyond its control (force majeure).

21.6. For matters not regulated in these Rules, the provisions of the following laws shall apply in particular:

• Act V of 2013 on the Civil Code;
• Act CLV of 1997 on consumer protection;
• Act CVIII of 2001 on electronic commerce services;
• Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR);
• Act CXII of 2011 on the right of informational self-determination.

21.7. The Program and these Rules are governed by Hungarian law.

21.8. The effective date of these Rules is:

August 1, 2026