The company was founded in 2018 by Mushie and Levi Feigenson in a spare bedroom of their home after the birth of their second child. Both she and her husband found it challenging to find aesthetic, practical, and safe baby products, and so Mushie, the company, was born, along with their second son.

All products are designed in Houston and Sweden by a design team led by Mushie.

"Our mission:

We prioritize your family's well-being with non-toxic materials like food-grade silicone and organic cotton. That's why we're committed to products that last, not replace. We look for sustainable and environmentally conscious materials along with modern, minimalist designs to create quality products that moms love as much as babies.