Deep in the heart of the Jura, between mountains, lakes and forests, between Champagnole and Saint-Claude, Vilac has been producing wooden toys in Moirans-en-montagne for over 80 years. Vilac toys are unique, never go out of style and have a lasting appeal for all generations. Wood is a magical material: you can make a skipping rope from an alder branch, or a dog, cat or rabbit from a piece of beech wood. Carved wood comes to life, as Roland Barthes so well summed up: “A familiar yet poetic material that creates in children a sense of continuity between the tree, the table or the floor. Wood is not harmful or disturbing. It does not break, but wears out. It is durable and remains the same as the child grows. The secrets of toy making: the wood is turned, sanded, polished and varnished by our skilled craftsmen in Moirans-en-Montagne. The toy designers are true artists who give personality and character to our toys. Vilac means “Jura”, as it also means “wood”. Vilac toys are timeless.