Naif is a Dutch baby and child care brand who believe that quality and safety are among the foundations of skin care.

"We can promise you one thing: we will never sell you something that we wouldn't use on our own children. This means that we have consciously decided to avoid certain ingredients that pose a potential risk to our health or have negative effects. That's why all our products are free of microplastics, SLES-free, and made from at least 92% natural ingredients. We always choose the natural alternative when possible."

"We believe that sustainability is the only future. In the fight against climate change, we strive to be a sustainable company with as little CO2 emissions as possible. In all areas of our business and with our partners. From production to delivery."

" Natural ingredients : our products are made from at least 92% ingredients of natural origin.

No microplastics: none of our products contain microplastics. Microplastics help to reduce the plastic soup in our oceans. About 2% of all plastic in the oceans comes from microplastics from personal care products. We have decided to eliminate microplastics from all of our products.

Coral-friendly UV filters: Our mineral filters do not contain oxybenzone or oxinoxate, like some chemical UV filters. These substances can affect corals, which is why we do not use them in our sunscreen products.

"Minimum water: Water is incredibly important. We minimize water use during production."